With the accelerated digital transformation in real estate, merely collecting data is no longer enough. The key lies in turning that data into actionable insights.
This is where Design Data, a consulting firm founded in 2021, makes a difference by combining Business Intelligence (BI) and Artificial Intelligence (AI). Our pragmatic approach is about putting technology at the service of business needs, achieving concrete and measurable results.
A Business-Centric approach
Unlike the often-overhyped promises of AI, Design Data prioritizes a practical and measurable approach for the real estate sector:
Data Consolidation and Structuring: Gathering and organizing information from property sales and rental management (rent, occupancy rates, incidents, etc.).
Automated Analysis: Replacing manual processes with automated tools, thus saving time.
Intelligent, Customized Dashboards: Creating interactive dashboards tailored to key metrics using DataViz for easy decision-making.
Targeted AI Integration: Adding value where it matters—predicting behaviors or detecting anomalies.
Today, many claim to integrate AI into their tools, but often it's just about off-the-shelf models. At Design Data, we go far beyond this approach.
Thanks to our partnership with Microsoft, we have built a comprehensive and integrated offering that combines BI and AI: data storage in Microsoft Azure (SQL and Cosmos DB), visualization with Power BI and Copilot, all orchestrated by MS Fabric to ensure maximum coherence and fluidity.
This turnkey solution allows our clients to fully exploit the potential of their data with effective and tailored AI capabilities.
Case Study: Optimizing Rental Management for a Real Estate Developer
The Challenge: A Pressing Need for Optimization
In a rapidly changing real estate sector, a major developer was facing growing challenges in rental management and managing construction programs.
With an overwhelming amount of data accumulated throughout projects—whether from sales, rental indicators, or partner interactions—the company was drowning in information.
This data overload led to lengthy decision-making processes, an inability to anticipate issues, and missed opportunities for optimizing prices or tenant satisfaction.
Analysts were spending the majority of their time working in Excel, manually cross-referencing data from different sources, leaving little time for strategic analysis and continuous improvement.
It was clear that the situation required a more structured and intelligent solution to not only automate analysis but also anticipate future problems.
A Solution That Unifies and Predicts
To assist this real estate developer, Design Data implemented a three-phase strategy that transformed their work process while being directly aligned with their concrete needs.
1. Data Consolidation and Structuring
The first step was to gather all key information from the developer’s various activities: sales data, rental indicators (such as unpaid rent, occupancy rates, and damage claims), as well as external data (like market prices or building permits).
This consolidation created a unified DataLake, enabling fast, informed decision-making. No longer limited by fragmented Excel spreadsheets, all data was centralized and ready to use.
2. Dynamic Dashboards and Management Cockpit
Next, we developed a series of customized dashboards to provide clear and actionable visibility into the data. These allowed for detailed analysis of sales and rental management, highlighting property performance, rent arrears, and the impact of renovations on occupancy.
The rental management cockpit also enabled comparisons of current rent rates with market rates, helping the developer adjust pricing and maximize profitability.
Furthermore, Design Data provided dashboards adapted to the different roles within the company, allowing each department to leverage the same data but presented in a role-specific way. This data visualization approach is essential for fast and targeted decision-making:
Executive Committee: Access to strategic KPIs, including an overview of performance relative to the market through Open Data and key purchase factors.
Sales Director: Alerts on mobile or smartwatch, covering metrics like the influence of marketing campaigns and commercial pressure by region.
Field Sales Agents: Mobile access to competitive insights and suggested areas of improvement based on local parameters.
3. AI for Prediction and Optimization
Finally, Artificial Intelligence integration was key to moving from a descriptive to a predictive approach.
Machine learning algorithms were used to predict lease cancellation risks by identifying tenant behaviors likely to lead to departures.
Likewise, dynamic market price analysis allowed the optimization of pricing policies according to regional trends and demand, thus boosting property occupancy rates.
Results: Towards Increased Performance
Results were quickly apparent: the developer reduced data analysis time by fourfold, gaining agility and efficiency.
Reactivity to lease cancellation risks was greatly improved, reducing tenant loss thanks to targeted preventive actions.
Optimizing rental pricing according to the market helped the developer increase property profitability while also improving tenant satisfaction, resulting in more stable revenue.
Key Takeaways
Challenge:
Difficulty in leveraging massive data
Slow decision-making
Missed opportunities
Design Data Solution:
DataLake consolidation for unified data access.
Custom dashboards for rental management and sales analysis.
Predictive AI to anticipate lease cancellations and optimize pricing.
PLUS POINT: Role-specific views: KPIs for Exec Committee, alerts for Sales Directors, insights for Field Agents.
Results:
Data analysis time reduced by fourfold.
Enhanced reactivity to risks.
Increased occupancy rates and tenant satisfaction.
Conclusion: Accelerated Digital Transformation
For real estate developers and property managers, digital transformation can seem complex, but with a structured approach and appropriate tools, results are tangible.
Design Data helps bridge the gap by providing an intelligent solution that brings data to life and predicts the future. With the use of DataViz, data visualization, and visualization of data, we help you better understand your information to make informed decisions.
If you want to know more about how we can help, contact us today and accelerate the transformation of your property management.
Design Data Consulting, dynamic dashboards to simplify data visualisation and decision-making.