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How Serial BI facilitates the management of Serialization Alerts

In today's pharmaceutical industry, where the fight against counterfeit drugs is an absolute priority, product serialization has become an essential regulatory requirement.


Whether you are a pharmaceutical supplier, dispatcher or distributor, managing serialization alerts is a major challenge for ensuring supply chain security and regulatory compliance.


This is where Serial BI, an innovative solution developed by Design Data, comes in.


What is Serial BI?


Serial BI, serialization alert management tool

Serial BI is a software solution specializing in the management of serialization alerts for players in the pharmaceutical industry.


Developed by Design Data, renowned for its technological solutions tailored to the specific needs of different sectors, Serial BI stands out for its ability to offer a clear, centralized view of all serialization alerts in real time.


Serialization, which involves assigning a unique serial number to each product unit using a datamatrix code, is a requirement imposed by many regulatory authorities, such as the NMVO (National Medicines Verification Organization) or the MVO (Medicines Verification Organization) in Europe.


The aim is to enable the traceability of medicines (track and trace) from manufacturer to patient, ensuring that every step in the supply chain is secure.


Why is Serialization Alert Management crucial?


Serial BI, serialization alert management tool

With the introduction of serialization, pharmaceutical companies not only have to generate and manage millions of serial numbers, but also deal with alerts generated by verification systems.


These alerts can occur for a variety of reasons:

  • unrecognized serial numbers,

  • duplicates,

  • or data problems.


Effective management of these alerts is essential to avoid interruptions in the supply chain, ensure compliance and, above all, guarantee that only genuine medicines reach patients.


However, managing these alerts can quickly become complex, especially for large enterprises or dispatchers managing large volumes of data. This is where Serial BI comes into its own.


The benefits of Serial BI


Serial BI, outil de gestion des alertes de sérialisation

Serial BI offers a centralized, automated approach to managing serialization alerts, providing numerous benefits for players in the pharmaceutical industry:





Data centralization

Serial BI centralizes all serialization alerts in a single platform.


This centralization facilitates the visualization, analysis and management of alerts, whatever their volume or complexity.


Real-time analysis

With Serial BI, companies can monitor and analyze alerts in real time, enabling them to react quickly to problems and avoid delays in drug distribution.


This responsiveness is crucial to maintaining business continuity and meeting regulatory requirements.


Process automation

Serial BI automates alert management, reducing the workload on in-house teams and minimizing the risk of human error.


Automation also improves operational efficiency and ensures that all alerts are handled appropriately and in a timely manner.


Compliance and traceability

By integrating easily with national and European audit systems (such as NMVO and MVO), Serial BI ensures that companies remain compliant with current regulations.


What's more, the solution offers full traceability of all actions taken for each alert, a valuable asset in the event of an audit.


Customization and scalability

Serial BI is a flexible solution that can be customized to meet the specific needs of each company.


Whether you're a small laboratory or a large distributor, Serial BI adapts to your scale and processes, offering a tailor-made solution.


A solution developed by Design Data


It's important to note that Serial BI is an offering developed by Design Data, specialists in tailor-made technological solutions.


With recognized expertise in the pharmaceutical industry, Design Data has designed Serial BI to meet the specific challenges of serialization, offering a robust, reliable solution tailored to companies' current and future needs.


Several MVOs (Medical Verification Organisations) in Europe are already using the Serial BI solution to manage serialization alerts, including France MVO, BeMVO in Belgium, LMVO in Luxembourg, and LZVO in Latvia.



In short, Serial BI is a must-have solution for pharmaceutical industry players faced with the management of serialization alerts.


Thanks to its data centralization, real-time analysis and process automation, Serial BI enables companies to remain compliant with regulations while ensuring supply chain security.


Would you like more information about Serial BI?

Contact our team today!




Design Data Consulting, Consulting & Intelligent Analytics Solutions to Simplify Decision Making.


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